Feedback

Teddy, you have included some good examples of textual analysis in your blog but you must ensure you provide a detailed analysis for one more of the chosen texts - remember it's a minimum of 5 that you were asked to do. In addition, you must now work towards uploading other examples of research and planning work i.e. details of production track, artist etc (use your presentation) AND sections of your storyboards.

Snopp Dogg beautiful

Artist - Snopp dogg ft pharrell

Genre - hip hop

Video - performanced

release - January 28, 2003 (U.S.) April 1, 2003 (Europe)

director - Chris Robinson

Snoop Dogg - Beautiful
Free Videos at www.blastro.com

• Very stereotypical view of music videos
• In south America Brazil many long shots of the environment
• We see a girl doing snopp doggs hair - male gaze just there to be objectified by male audiences
• Location at the beach- normally women on beach in provocative clothing (hot country)
• lyrics link with action phrallel does a camera with his hand as he says 'beautiful' - there a relationship between lyrics and images.
• We see women walking and sitting on the beach
• This is adhere conventions of a hip hop video
• Alot of women on display for male purpose- alot of eye candy
• Laura malvey- sexual objectification and male gaze strongly applies to a video such as this.
• Presence of women solely for the purpose of men
• Voyeristic treatment of female body in 'male' videos - use of dancers as adornments to the male ego
• We see snopp dogg and a female making out
• The same with phrallel
• We also audiences
• We see women playing football which is number 1 sports in the world this make link into how they feel about women
• We then see a big street party like a carnival which is famous in brazil
• We also see a party in a mansion which is normally a genric code of a music video helps audiences identify what type of music they are listening to
• artist are wearing hip hop like clothing jewellery hat tattoos. showing masculinity

Overall we see that women are use alot for voyersistic treatment. 'Beautiful' is relating to how they describe the women. This video does link into generic codes of hip hop video. Men and women partying having a good time. male artist showing masculinity and women normally seems as eye candy.

Goldie - inner city life (Marxist)

Artist - goldie
video - narrative and performance

Marxism

This theory talked about how the media could be used for good purposes.

Dominant ideology

Dominant ideology thesis is associated with Karl marx and his claim that each historical era is dominated by the intellectual ideas of its economically and politically ruling class.

Dominant ideology means the principal ideas, values and morals in a given society.

The dominant ideology thesis asserts that working-class subordination in capitalist societies is largely the outcome of the cultural dominance achieved by the capitalist class. For Marx, the ruling ideas in a given society are always the ideas of the ruling social group.

Hegemony

Ideological hegemony arises in a situation where a particular ideology is pervasively reflected throughout a society in all principal social institutions and permeates cultural ideas and social relationships.

Inner city life is a track by goldie. This video has many readings that subvert and adhere normally sterotypical views. the lyrics 'inner city life. inner city life. We first see a aerial shot of a rural urban estate. We see a mother in a kitchen in the flat with two children. We already get a sence of a hard life as she seems single. We see electricity bills that need paying. 'inner city life' could be referencing to the hard life that takes place.

Seeing estate normally shows bad negative things in a community. We see children playing basketball. Enjoying themselves. Marxist theory talks about how the media has power in terms of delivering a message as it can be use for bad and good. The message seems to be good and just showing the struggle that can take place.This video seems to subvert what people would normally think of urban estates and the way children act. high angle shots on the kid could show society looking down on children brought up in this environment. We see close up of a child not looking to happy as if to say he not happy with the way society constantly look at him. As the camera is on him for a good few seconds zooming in to his face. We see a bmw which is a expensive car which may belong to a drug dealer of some sort or possibly stolen.

We then see a club scene of involving jump cuts of the dj and people in the club. there is a close up shot of goldie. This is a stereotype of people in these estates just partying enjoying themselves we don't see anything negative such as drug dealing of any sort. further on we see an old car getting burnt which is a stereotypical views of people who live on estates. Youth being represented to be violent. Which is unfair on youths the dominant ideology seems to be very important.

We see a aerial shot of a women on her bed having a rough time lying down she sleeps with her children struggling to cope with money as the earlier bills show.

Overall this video does link in to Karl Marxist theory as we see working class society represented in a different way. The natural media image would be youths causing trouble drugs being sold at parties. This video doesn't show any of that. Karl Marxist theory plays on the idea of the media image which can be portrayed in different ways negative and positive. this link in to the belief of hegemony as the views on a working class area seems to be reflected in this video stereotypical views are being subverted.

Eminem without me (narrative and concept based)

Eminem -without me

Genre - Rap

video - narrative & concept based

release -may 21st 2002

director - Joseph kahn

Eminem - Without Me
Uploaded by Eminem. - See the latest featured music videos.

This video is performane by artist Eminem which has features of a narrative and concept based video. This artist is known for his comical use in music videos allowing him to relate to his audiences who find this appealing in his videos. Eminem has established an iconography in videos as being comical has allowed him to gain recognition. Parody is a main feature in this video which i'll explore.

At the opening of the video we see an announcement as if it on the news being told world wide. I believe this is significant as the artist is trying to represent himself as being very important. The on screen words say 'the eminem show'. This adhere hiphop artist as they always want to make a name for them self. He trying to show how important he is by doing this. We also get a small clip of obie trice saying ' Obie trice real name no gimmicks' this has some intertextuality referencing to an interview where he was asked if this was his real name. Also eminem has used his music video to promote some one he has just signed to his record label. This promotes his record label 'shady interscopes'.

We see a child taking something that he shouldn't which we can tell through the text 'crisis'.

As the video goes on we see some intertextual referencing to comics as we see a banner ' at a local discount store'. This may have intextuality referencing to comics. Also the video is relating to audiences of lower groups as we see a large estate which is in reference to batman comics. But we see him later put on a Robin costume. Here we could say he is trying to reach out to younger audiences. Using this concept of comics is also a parody his on screen actions show him to be childish as he jumps up and scratches himself. Robin character in batman is seen as a typical tennage kid just trying to enjoy life but clearly needs some directions. Hence him not being batman who is dr.dre (who discovered eminem). Already we see some generic codes of a hiphop video as we see women with eminem. It does link into andrew goodwin theory of music vidoes as emnem is trying to appeal to younger audiences sending out a message about his music. There is lots of shots on the main artist. There is a relationship between lyrics and on screen actions as we see him on a hospital while he mentions doctors.

We see intertexuality referencing to a game show and family shows (Sandy) where we see him talking about his mother. Again we see referencing to comics in the style of how the on screen font is represented. The artist also address the relationship with his mum.

We now see another convention of a hiphop video as we see a sports car which is address as the rap mobile. This is a intertextuality referencing to the bat mobile from batman. which is also a parody alongside how emniem is acting making robin look very childish. We see Elvis Presley on 'E!' the celebrity news channel. Again eminem is trying to promote his message in a unorthodox way. His lyrics match to the on screen actions quite well as he refers to wrestling we two wrestlers fighting each other. Eminem starts to acknowledge dr dre as he nods his head instead of acting childish in the car moving about uneccesarily. We see more intertextuality referencing to American reality tv shows. Mise-en-scene is used in multiple ways as it effectively creates an atmosphere of where audiences can identify what is happening.

Overall we can see Eminem is trying to reach out to younger audiences. Doing a superhero from a comic works very well. The parody of the comic is effective in reaching younger mindes. The referncing to osama biden ladin could be saying this is how he wants to let the world know about his messages. As Osama bin laden was making messages from a cave. We see Eminem dancing in the costume. We get a second close up of the child looking at the cd he shouldn't have bought. We then see eminem take the cd off the child. A close up shot of the cd lets us know children shouldn't be listeneing to his music. He has made himself seem like a hero. The video represent its self well delievering a strong image to younger audiences. Eminiem has identified himself with younger audiences ver well.

Missy elliot she a bitch (counter)

Artist- Missy elliot

genre - hip hop

video - performance based

Released - april 20th 1999

Director hype williams

Missy Elliot - She's a Bitch
Uploaded by welcomeback. - Watch more music videos, in HD!

She a bitch is a hip hop track performed by artist Missy elliot. As the video starts we already get a very sinister vibe from the artist. But the beat seems very hip hop which still is conventional. But the dark colour scheme for the video does challenge generic codes for the video. At the beginning we see missy elliot wearing a black costume which challenges the female conventional codes as they do not wear this type of clothing. Wearing this type of male clothing is clearly identified through mise-en-scene. Already there is some intertextuality referencing to the movie blade. This film main character blade is a heroic character who fights vampires. His role wouldn't be seen as a women role to play. As heroes are normally men. Who are a strong. Representation of gender is instantly countered as this is not expected of the female or male hip hop audiences.

Looking at both costumes we can see the similarity blade was made in 1998. This video challenges the idea of feminism and post feminist views. We can clearly see she doesn't care what people think as she has her own style. She embraces that she is different and loves it. Blade the character was a bit different as he was half vampire and human. the intertextuality referencing is very interesting. But there may be some post feminist views as she is in control of what she doing. She not doing it for the pleasure she saying this sis who i am. 'Nigga you pissed on trip I'mma have to bust you in your lips' these lyrics are what you would expect off a male artist. Missy Elliot seems to reject conventional representation of women free from objectification. the video adhere typical feature of a female hip hop artist video. We have a high angle shot on her for quite some time thisa could be representing how the industry looks down on her and how she challenges the norm of getting recognition in the music industry. Then we have a low angle shot of her walking whcih could be saying she striving towards something with her new look.

The vidoe is one of the most expensive of all time so missy elliot wanted to put out her message that she weren't a normal artist who followed other artist which is a post feminist reading. Her styl counters feminism very much. As the video plays we see her in a car which again challenges forms and conventions of a female hip hop video. She is a very androgyny artist due to her clothing. She does not conform to to stereotypes of gender representation. We then see female dancers in the video which is a convention of a hip hop video but she doesn't wear provocative clothign like them. she wears male type clothing which is another. unconventional feature of her.

Overall missy elliot unconventional approach to music has allowed her to have an image of her own that has worked sucessfully. There is still a post feminst feel to the video but she has done it in her own way. Although not entirely post feminist as she doesn't go for a sexy female approach. She has given a differnet impression of typical female artist. She has gained an image of her own she just enjoying who she is. she counters feminsit views strongly as she has played a male type role in this video.

Post Feminist readings Rhianna

Rhianna - Umbrella

released in April 2007

directed by: Chris applebaum

Genre : R&B/POP

video type: Performance based

Umbrella is a track performed by rnb/pop artist Rhianna. This performance based video is conventional and generic as it has expected features from a R&B/pop video as there is choreographed dancing throughout with various camera shots. At the start we various shot of rhianna we get a good medium close up showing her costume. As she is a very popular artist she is known for her provocative audience and a strong role model to women. As we she this shot alot of flesh is being put on display already this may entice male audiences to pay attention as the different shots bring our attention to the artist. This may not be the case as this video gives us strong post-feminism and female gaze values.

As the video plays we see dancers surrounded buy jayz which is identified through mise-en-scene and on screen movements as we can see they are chroegraphed. The dancers are wearing the same outfits. this follows generic codes and convention of music videos as normally the artsitw ould be surrounded by dancers as they sing the lyrics. It allows the audience to identify themselves with the music as we can tell it 's a hip/hop track. jays apperance will attract the hip hop/rap audiences. Rhianna is apart of his record label 'Def jam records'. This type of music is played on hip hop/Rnb channels. 8,000 plus views on mtv for this channel. The video is also online for viewers to watch.

We see alot of camera actions as the video plays , medium shots and wide shots are use to make jump with short qiuck editing. There is a clear relationship between the lyrics and action. As she is dodging water which an umbrella is for. Female audiences can identify with this video and gratifications theory of personal identity. Rhianna video may be linked in with th post feminist reading as we can see her enjoying her success as worldwide artist. She is embracing who she is. The video connotes that rhianna is independent and strong female who is proud of who she is. This video may still appeal to male audiences as her appearance can connote negative ideas of women as sex objects which relates to the hypodermic needle theory.

Post feminism can be linked into this video as audiences can gain a very conventional and generic feeling. Rhianna is dressed like this as she feels comfortable in provactive clothing. She is not neccesarily doing it for the male audiences. This argument can be countered as men may see this video to be voyeuristic they may be pleased with what she appears in throughout the video. But rhianna isnt all over men. She isn't doing this for the pleasure of men. She is dancing alone happy in her environment. She objects to the theory which would position her to be apart of the male gaze.

Audiences may recognise the famous dance en pointe bullet which she uses throughtout the video. There is also some intertextuality refernecing to Michael Jackson bille jean and madona fever when she is in the gold paint. There is a polysemic reading here as rhianna could be relating herself to her success and appealing to older audiences.

Overall from this video we gain a very post feminist reading through conventions, representation, institutions and audience. AS she has related herself to jayz who is a popular artist. She has very clear open reference to R&B video as there is a use of props , dancing, match on action editing, use of computer imagery,close up of her facial expression. All these things show her as a powerful artist through intertextuality. Her image has allowed her to become more recognise artist en pointe ballet was famously used in michael jackons bille jean music video. she has compared her self to a amazing artist and popullar video. She makes herself seem like music was for her. She strengthens her using jayz in her video as he is a famous rapper.

Lady gaga textual analysis (post modern music video)

narrative and performance based video

Paparazzi is performed by Lady Gaga which is directed by Jonas akerlund. As the video start we see various shot such as medium close up and establishing which help us identify the scene. We see a large house which has money every where. which show wealth to the audience as the 'paparazzi' are obsessed with the rich and famous. The mise-en-scene of props of jewellery money everywhere and newspaper with lady gaga on the front cover. Her face on the cover on american money may be infering her popularity and fame. This may have some intertextuality referencing to sunset boulevard a popular film from the 1950s. There are narrative referencing alongside stylistic similarities to this film.

As the video play we get a feeling of a old Hollywood style referencing as the typography seems very old styled. this is an example of patische /homage as this lets us no there will be some type of narrative in this video. the subtitles at the very end are the same as the y seem very old styled as well. The text 'lady gaga in paparazzi' is a generic convention as it is a lady playing a leading role in a production.

As we come to the next scene we see lady gaga making out with her partner we get a strong sence that this is going to be a narrative video as no music is being played. As lady gaga comes upon the balcony we see a point of view shoot as a photographer is taking pictures of her. she is thrown off by her boyfriend after being slapped. we then see Hitchcock homage it ios a reference to one of his films vertigo . Where there is a use of a blonde 'femme fatale' this referencing is very powerful for audiences to understand Lady Gaga state of mind. we see lady gaga doing some performance which is conventional of a pop track.

As the video continues we see mid shot of a dead body in a bathroom.Also a close up, medium shot and long shot of a dead body at the end the stairs. A manikin is seen as well on the grass. This may be showing her mind state as she may want revenge on her boyfriend. We see lady gaga wearing a humanoid kind of costume. this intertextuality reference is a breakdown of distinction between binary divides. There is a blurring of reality of fiction and as we see lady gaga represented in two different ways. at the start of the video she seems sweet and innocent at the end she becomes popular after killing her boyfriend 'she innocent... she's back'the papers still love her after what shes done. We then she her taking mug shot as she in a police station the mise-en-secene helps us to identify this.

We see lady gaga wearing a mini mouse costume and the poisoning her boyfriend. This costume could help her relate to younger audiences who listen to pop music. There is a very mixed feeling as she tries to look innocent about it. Overall we can see this video has many different readings which lady gaga promotes well through a good use of mise-en-scene.

Well done for the reasearch and planning work completed so far Teddy. You must now upload your Paparazzi analysis.

Gender Stereotypes in Music: Current Reasearch Findings

• Men engaged in significantly more aggressive and dominant behaviour
• Men represented as independent, adventurous, unemotional and competent
• Stereotypical gendered occupations ( i.e males as firefighters/mechanics women as Cheerleader/Waitress)
• Women engaged in significantly more explicit, sexual and passive behaviour
• Women represented as objects of sexual advances or as eye candy
• Sex role stereotyping sand negative attitudes towards females
• Women more likely to be presented in provocative or revealing clothing
• Women portrayed as decorative objects that dance, pose and do not play instruments
• Reasearch findings not only restricted to the hip hop genre

Gender Representation

ROCK

performanced based - can be of concerts

close up of main performer

torn clothing

wild atmosphere

tatoos long hair

RnB

close up of main artist

alot of eye candy- normally women

Performanced and narrative- male and female

show wealth- clothing cars

Dance

close up of main artist

male and female performers

studio shot

performanced and concept based

Hip Hop

close up of artist

women on display as objects

Choreographed dancing

clothing expensive jewellery

Men in control of women just there for male pleasure (gaze)

MODERNISM

• art/social-political movement that aimed to reinvent culture that had become outdsated
• roughly occurred between 1890-1960s
• a rejection against realism. divisions of modernism include avant-garde and surrealism.
• films/novels/art were self-reflexive of society

POSTMODERNISM

• 1970 ONWARDS
• breakdown of barriers between genres and style
• breakdown of distinction between binary divides
• (e.g human and machine
• mixing up time,space and narrative
• emphasis of style over content
• blurring of fiction and reality/ representation and th real
• becoming more use to mediated version of reality, than reality itself (hyper reality).

Sexual objectification and the male gaze (Laura mulvey 1975)

• objectification of women- seen as objects
• the clear visuals of female nudity - display implies subordination
• internalisation of the gaze, changes women's perceptions of themselves and makes them think of themselves as objects
• shift to objectification as a source of pleasure
• men as the dominant group have been the looker - women the objects
• Definition of voyeurism: erotic pleasure gained from looking at a object (who is unaware of being watched)
• Presence of women solely for the purpose of display
• female on display is passive and objectified for a male gaze regardless of viewers gender
• Voyeuristic treatment of female body in 'male' videos - use of dancers as adornments to the male ego
• the inclusion of women for display is a staple element in music video's across all genres
• WOMEN ARE LOOKED AT JUST FOR THE MALE GAZE

FEMINISM 1960/70's

• A movement in which women questioned there position within patriarchal society and the 'private sphere of home/children/domestic bliss

• serves to uncover challenge and eliminate oppression and dominant gender imagery
• women began to debate the narrow range of stereotypes present across all media;
• women as virgins,mothers or promiscuous
• women as sex objects
• women are inferior to men
• women are domestic house wife

Post feminisim and the female gaze (1980's)

• A re-appraisal of feminist values
• Does not strive for equality as this assumes men are best they wish to surpass male achievements.
• Objected to theories which postion them as objects of the 'male gaze'
• identifies a 'female gaze'- women actively desiring men
• Women began to assert their right to dress and be sexually attractive.

Music videos- Andrew Goodwin

In his book Dancing in the distraction factory, Andrew Goodwin identified a number of key features which distinguish music video as a form

He believes that...

• there is a strong relationship between lyrics and the visuals which is linked through lyrics

• Strong relationship with music and visuals

• Different genres will have their own music video style and iconography e.g hip hop artist using chains

• record companies demand that there are lots of close ups on the main artist

• Artist over time can soon developed a star iconographic image out of themselves in their music videos e.g jayz sign or ndubz dappy shouting 'nana nine'

• Most likely to be a reference to voyeurism, particularity in the treatment of women, but also in terms of systems of looking

• There are likely to be intertextual references, either to other music videos or to films and tv texts

I'll be referring to this in my music video analysis