Sunday, 26 September 2010

Eminem without me (narrative and concept based)

Eminem -without me
Genre - Rap
video - narrative & concept based
release -may 21st 2002
director - Joseph kahn






Eminem - Without Me
Uploaded by Eminem. - See the latest featured music videos.

This video is performane by artist Eminem which has features of a narrative and concept based video. This artist is known for his comical use in music videos allowing him to relate to his audiences who find this appealing in his videos. Eminem has established an iconography in videos as being comical has allowed him to gain recognition. Parody is a main feature in this video which i'll explore.

At the opening of the video we see an announcement as if it on the news being told world wide. I believe this is significant as the artist is trying to represent himself as being very important. The on screen words say 'the eminem show'. This adhere hiphop artist as they always want to make a name for them self. He trying to show how important he is by doing this. We also get a small clip of obie trice saying ' Obie trice real name no gimmicks' this has some intertextuality referencing to an interview where he was asked if this was his real name. Also eminem has used his music video to promote some one he has just signed to his record label. This promotes his record label 'shady interscopes'.

We see a child taking something that he shouldn't which we can tell through the text 'crisis'.

As the video goes on we see some intertextual referencing to comics as we see a banner ' at a local discount store'. This may have intextuality referencing to comics. Also the video is relating to audiences of lower groups as we see a large estate which is in reference to batman comics. But we see him later put on a Robin costume. Here we could say he is trying to reach out to younger audiences. Using this concept of comics is also a parody his on screen actions show him to be childish as he jumps up and scratches himself. Robin character in batman is seen as a typical tennage kid just trying to enjoy life but clearly needs some directions. Hence him not being batman who is dr.dre (who discovered eminem). Already we see some generic codes of a hiphop video as we see women with eminem. It does link into andrew goodwin theory of music vidoes as emnem is trying to appeal to younger audiences sending out a message about his music. There is lots of shots on the main artist. There is a relationship between lyrics and on screen actions as we see him on a hospital while he mentions doctors.

We see intertexuality referencing to a game show and family shows (Sandy) where we see him talking about his mother. Again we see referencing to comics in the style of how the on screen font is represented. The artist also address the relationship with his mum.

We now see another convention of a hiphop video as we see a sports car which is address as the rap mobile. This is a intertextuality referencing to the bat mobile from batman. which is also a parody alongside how emniem is acting making robin look very childish. We see Elvis Presley on 'E!' the celebrity news channel. Again eminem is trying to promote his message in a unorthodox way. His lyrics match to the on screen actions quite well as he refers to wrestling we two wrestlers fighting each other. Eminem starts to acknowledge dr dre as he nods his head instead of acting childish in the car moving about uneccesarily. We see more intertextuality referencing to American reality tv shows. Mise-en-scene is used in multiple ways as it effectively creates an atmosphere of where audiences can identify what is happening.

Overall we can see Eminem is trying to reach out to younger audiences. Doing a superhero from a comic works very well. The parody of the comic is effective in reaching younger mindes. The referncing to osama biden ladin could be saying this is how he wants to let the world know about his messages. As Osama bin laden was making messages from a cave. We see Eminem dancing in the costume. We get a second close up of the child looking at the cd he shouldn't have bought. We then see eminem take the cd off the child. A close up shot of the cd lets us know children shouldn't be listeneing to his music. He has made himself seem like a hero. The video represent its self well delievering a strong image to younger audiences. Eminiem has identified himself with younger audiences ver well.

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