Sexual objectification and the male gaze (Laura mulvey 1975)

• objectification of women- seen as objects
• the clear visuals of female nudity - display implies subordination
• internalisation of the gaze, changes women's perceptions of themselves and makes them think of themselves as objects
• shift to objectification as a source of pleasure
• men as the dominant group have been the looker - women the objects
• Definition of voyeurism: erotic pleasure gained from looking at a object (who is unaware of being watched)
• Presence of women solely for the purpose of display
• female on display is passive and objectified for a male gaze regardless of viewers gender
• Voyeuristic treatment of female body in 'male' videos - use of dancers as adornments to the male ego
• the inclusion of women for display is a staple element in music video's across all genres
• WOMEN ARE LOOKED AT JUST FOR THE MALE GAZE