FEMINISM 1960/70's

• A movement in which women questioned there position within patriarchal society and the 'private sphere of home/children/domestic bliss

• serves to uncover challenge and eliminate oppression and dominant gender imagery
• women began to debate the narrow range of stereotypes present across all media;
• women as virgins,mothers or promiscuous
• women as sex objects
• women are inferior to men
• women are domestic house wife

Post feminisim and the female gaze (1980's)

• A re-appraisal of feminist values
• Does not strive for equality as this assumes men are best they wish to surpass male achievements.
• Objected to theories which postion them as objects of the 'male gaze'
• identifies a 'female gaze'- women actively desiring men
• Women began to assert their right to dress and be sexually attractive.